The Agency Trap
- They sell you a sales pitch and hand your project to a junior developer.
- They build on aging WordPress technology that requires expensive monthly maintenance just to stay secure.
- You pay forever for something you never truly own.
Irventu, LLC — Winter Park, FL
Don’t Hire an Agency.
Hire a Director.
Enterprise-grade web architecture for Winter Park businesses. Built on modern, open-source technology you own outright. No middlemen, no bloated WordPress themes, and zero ongoing maintenance fees.
Blazing Fast
You Own Everything
$0 Monthly Maintenance
No Database to Hack
The Anti-Agency
Stop renting. Start owning.
The Irventu Standard
- 25+ years of enterprise web experience. BS in Computing and Information Science from Saint Vincent College. MBA from the Crummer Graduate School of Business. You work directly with me.
- I build immutable, composable digital assets using the same Headless architecture (Sanity + Astro) used by the Fortune 500.
- You pay for the asset once. It loads in milliseconds, cannot be hacked through a database vulnerability, and costs $0 in monthly maintenance.
The Graduation
Wix is a digital apartment.
I build custom homes.
No-code tools are great for prototypes. They are terrible for longevity. If your business is generating real revenue, stop building on rented land.
The “Slow” Wall
Your Core Web Vitals are failing and your CPC on ads is too high. Wix loads heavy JavaScript that kills your ad score.
My Astro builds ship 0kb of JavaScript by default. I can lower your ad costs just by switching your tech stack.
The “Data” Wall
You want to display a complex catalog but Squarespace only offers a generic “Blog” or “Store” layout.
With Sanity, I build a custom data schema for your specific products. It’s not a website—it’s a database that looks good.
The “Lock-In” Wall
You’re terrified that if Wix doubles its price, you lose your entire site. You can’t export a Wix site.
My sites are built on open-source code (Astro) that you own forever. Host it anywhere.
“Should I just use Squarespace?”
You should! If you just need a brochure online and don’t care about SEO performance or data ownership, Squarespace is great. I recommend it for startups.
But come back to me when:
- You need the site to load in under 1 second to buy cheaper Google Ads.
- You need to connect your website data to a custom inventory or CRM system.
- You are tired of “renting” your platform and want to own the asset.
— Christopher Pecoraro, Founder & Principal — Irventu, LLC
Authority
Director-level expertise. Published author. Local roots.
Published Author
Author of Jumpstart Jamstack Development—a technical blueprint for the Headless architecture powering Fortune 500 websites.
25+ Years in Enterprise Web
Building for the web since 1998. BS in Computing and Information Science from Saint Vincent College, 1999. MBA from the Crummer Graduate School of Business.
Est. 2015. From Italy to Winter Park.
Founded in Italy in 2015, incorporated as an LLC in Pennsylvania in 2018, and domesticated to Florida in 2025. Advisory board member for Orlando Devs. Proud supporter of local institutions like Blue Bamboo—an invested member of the Winter Park community.
Services
Transparent pricing. No surprises.
Everything is structured around a flat $80/hr rate, scoped into specific outcomes. You always know what you’re paying for.
The Agency Audit
$800
10-Hour Block
Before signing a $20k contract with a local agency, hire me to review their technical proposal or audit your failing site.
If you hire me to fix it, the audit fee is credited to your build.
Fractional Director Retainer
$400/month
5 Hours / Month
Peace of mind for your digital infrastructure. I manage your hosting, execute security updates, and provide high-level technical oversight.
Custom Architecture & Migrations
$80/hour
Scoped & Capped
Full migrations from legacy systems (WordPress/Wix) to high-performance Headless builds. Scoped tightly, built in sprints, with a transparent cap on hours.
The Hybrid Compromise
Keep your brochure. Let me build your engine.
Sometimes a full migration isn’t practical. You don’t have to throw everything away to get extreme performance where it counts.
Keep your existing WordPress or Wix marketing site. I’ll build a high-performance
Headless microsite or landing page system on a subdomain—like
campaign.yourfirm.com.
Your boring brochure stays on Wix. Your lead-gen pages run on Astro and convert at 10% instead of 2%.
Expense vs. Asset
Wix / Squarespace / Agency
- Monthly fees forever
- Template that matches your competitor
- Can’t export, can’t migrate
- Slow JavaScript-heavy pages
- A liability on your books
Irventu Headless Build
- Pay once, own forever
- Custom architecture for your data
- Open-source, host anywhere
- Sub-second page loads, 0kb JS default
- An asset on your books
Limited Availability
Selective by design.
Irventu is a specialized, low-volume consultancy. I take on a maximum of 3 to 4 select projects per year for clients who value extreme performance and data ownership.